Fri 6 Nov 2026 · Dhanteras
01 Asli dhan
Static · 4:5 · Kachcha Aam pouch
- Idea
- Pre-Diwali safai. Behind the almirah she finds the Pops pouch she hid and forgot. ASLI DHAN is the hero line, with a light touch of golden sparkle on the discovery and the pouch as hero.
- Caption
- Dhanteras ka sabse chatpata khazana! Safai mein mila asli dhan.
- Call to action
- Tumhe safai mein kya mila? Comment karo.
Files
- PulsePops_01_2026-11-06_Asli-dhan_post.png
Sun 8 Nov 2026 · Diwali
02 Diwali bowl tier list
Carousel · 5 slides · 4:5 · Bowl of singles
- Idea
- The Diwali guest table, ranked in comic tier badges: soan papdi (D), namkeen and dry fruits (C), kaju katli (A), and Pulse Pops crowned S-tier with a celebratory finale. Packs lead the cover and the last slide.
- Caption
- Har ghar ki Diwali table, ek hi ranking. Happy Diwali!
- Call to action
- Tumhara S-tier kya hai? Comment karo.
Files
- PulsePops_02_2026-11-08_Diwali-bowl-tier-list_slide-1of5.png
- PulsePops_02_2026-11-08_Diwali-bowl-tier-list_slide-2of5.png
- PulsePops_02_2026-11-08_Diwali-bowl-tier-list_slide-3of5.png
- PulsePops_02_2026-11-08_Diwali-bowl-tier-list_slide-4of5.png
- PulsePops_02_2026-11-08_Diwali-bowl-tier-list_slide-5of5.png
Mon 9 Nov 2026
03 Diwali ke agle din
Reel · 15 s · 9:16 · Kachcha Aam pouch
- Idea
- A continuous 15-second film. Mithai fatigue builds through mom's tired face and the family's horror at another plate, until mom's masterplan turns into a chaotic, funny grab for the Kachcha Aam pouch. Bold captions, an original track and a pack finale.
- Caption
- Meetha bahut ho gaya. Ab chatpata.
- Call to action
- Tumhare ghar kitne mithai ke dabbe aaye? Comment karo.
Files
- PulsePops_03_2026-11-09_Diwali-ke-agle-din_reel.mp4
Wed 11 Nov 2026 · Bhai Dooj
04 Pehle gift phir Pops
Static · 4:5 · Single (Kachcha Aam)
- Idea
- Exaggerated sibling banter: she holds the Pops right up to the camera and demands her gift, while he clutches the envelope in mock horror. The greeting is set in the type, not a button.
- Caption
- Tilak ho gaya, ab asli rasam. Happy Bhai Dooj!
- Call to action
- Tag the bhai who still owes you a gift.
Files
- PulsePops_04_2026-11-11_Pehle-gift-phir-Pops_post.png
Thu 12 Nov 2026
05 Bag check
Carousel · 4 slides · 4:5 · Imli single
- Idea
- Bag check: floating labels with pointer arrows call out the tangled earphones, receipts, lip balm and keys. The finale reveals Imli Pops as the hero.
- Caption
- Bag mein sab bekaar. Bas ek cheez kaam ki.
- Call to action
- Apne bag ka sabse random item batao.
Files
- PulsePops_05_2026-11-12_Bag-check_slide-1of4.png
- PulsePops_05_2026-11-12_Bag-check_slide-2of4.png
- PulsePops_05_2026-11-12_Bag-check_slide-3of4.png
- PulsePops_05_2026-11-12_Bag-check_slide-4of4.png
Sat 14 Nov 2026 · Children's Day
06 Upar wali shelf
Reel · 15 s · 9:16 · Assorted jar
- Idea
- A continuous film. The top-shelf mission is clear from frame one, then the stretch, the score, and a comic 'MUMMY?!' catch, until mom takes one too. Ends on a bold red end card with the Assorted jar as hero.
- Caption
- Bachpan gaya, aadat nahi. Happy Children's Day!
- Call to action
- Bachpan mein tumhara stash kahan chhupta tha?
Files
- PulsePops_06_2026-11-14_Upar-wali-shelf_reel.mp4
Mon 16 Nov 2026
07 Season gaya swaad nahi
Static · 4:5 · Kachcha Aam pouch
- Idea
- A foggy winter morning with KACHCHA AAM as the hero word. The green pouch is the hero, and 'Season gaya. Swaad nahi!' is set straight into the scene.
- Caption
- November mein kachcha aam? Haan, Pops mein.
- Call to action
- Sardiyon mein kaunsa flavour miss karte ho?
Files
- PulsePops_07_2026-11-16_Season-gaya-swaad-nahi_post.png
Wed 18 Nov 2026 · Shaadi season
08 Har shaadi ke 5 cousins
Carousel · 6 slides · 4:5 · Singles in a clutch
- Idea
- The five cousins at every shaadi, each with a numbered badge and quips. Pops appears on every slide, building to the Pops-filled clutch as the finale hero.
- Caption
- Har shaadi mein yeh 5 cousins pakka milenge.
- Call to action
- Tum kaunse cousin ho? Tag karo.
Files
- PulsePops_08_2026-11-18_Har-shaadi-ke-5-cousins_slide-1of6.png
- PulsePops_08_2026-11-18_Har-shaadi-ke-5-cousins_slide-2of6.png
- PulsePops_08_2026-11-18_Har-shaadi-ke-5-cousins_slide-3of6.png
- PulsePops_08_2026-11-18_Har-shaadi-ke-5-cousins_slide-4of6.png
- PulsePops_08_2026-11-18_Har-shaadi-ke-5-cousins_slide-5of6.png
- PulsePops_08_2026-11-18_Har-shaadi-ke-5-cousins_slide-6of6.png
Fri 20 Nov 2026
09 Amrood wale bhaiya
Static · 4:5 · Guava pouch
- Idea
- A winter rooftop. The headline sits in the open sky at top right, clear of her face, and a bigger Guava pouch steps in for the amrood cart that didn't come.
- Caption
- Dhoop, chhat aur Guava Pops.
- Call to action
- Amrood pe namak ya mirch? Comment karo.
Files
- PulsePops_09_2026-11-20_Amrood-wale-bhaiya_post.png
Sun 22 Nov 2026
10 Deep fielder
Reel · 15 s · 9:16 · Kachcha Aam pouch
- Idea
- A 15-second film. Sunday gully cricket, a bored deep fielder chewing Pops, a huge hit, the ball dropping out of the sky, a diving catch mid-chew, and the team's stunned reaction. Quick cuts, sound effects and an original track.
- Caption
- Fielding boring. Pops nahi.
- Call to action
- Gully cricket mein tum kaunsi position pe khade hote the?
Files
- PulsePops_10_2026-11-22_Deep-fielder_reel.mp4
Tue 24 Nov 2026
11 Imli face
Carousel · 4 slides · 4:5 · Imli single, being eaten
- Idea
- Exaggerated imli faces, each rated on a KHATTA-METER badge, with type and badges kept clear of every face. Ends with a tag-your-friend ask.
- Caption
- Imli Pops ka asli test: tumhara face.
- Call to action
- Apni imli face post karo, tag @pulse_pops.
Files
- PulsePops_11_2026-11-24_Imli-face_slide-1of4.png
- PulsePops_11_2026-11-24_Imli-face_slide-2of4.png
- PulsePops_11_2026-11-24_Imli-face_slide-3of4.png
- PulsePops_11_2026-11-24_Imli-face_slide-4of4.png
Thu 26 Nov 2026
13 Masala debates
Carousel · 4 slides · 4:5 · Pouches on the last slide
- Idea
- Masala debates asked in oversized type: aam namak or mirch, imli khatti or meethi, amrood kaala namak or lal mirch, each with pointer labels. All three packs land large on the final slide.
- Caption
- Har ghar mein yeh debate hai.
- Call to action
- Comment mein faisla karo.
Files
- PulsePops_13_2026-11-26_Masala-debates_slide-1of4.png
- PulsePops_13_2026-11-26_Masala-debates_slide-2of4.png
- PulsePops_13_2026-11-26_Masala-debates_slide-3of4.png
- PulsePops_13_2026-11-26_Masala-debates_slide-4of4.png
Fri 27 Nov 2026
14 Plot twist
Reel · 15 s · 9:16 · Imli pouch
- Idea
- A continuous film. Suspense builds on movie night, hands creep into the Imli pouch, then PLOT TWIST: everyone jolts and grabs at once. Ends on an energetic pack reveal.
- Caption
- Movie mein twist. Pops mein masaledar twist.
- Call to action
- Last movie jisne tumhe shock kiya?
Files
- PulsePops_14_2026-11-27_Plot-twist_reel.mp4
Sat 28 Nov 2026
15 Kaunse Pops ho tum
Carousel · 4 slides · 4:5 · One pouch each
- Idea
- The same three friends as the three flavours, played big: Kachcha Aam (swagger), Imli (full filmi drama), Guava (sweet with a wink). Each pack is shown large.
- Caption
- Har group mein teeno flavours hote hain.
- Call to action
- Apne Imli dost ko tag karo.
Files
- PulsePops_15_2026-11-28_Kaunse-Pops-ho-tum_slide-1of4.png
- PulsePops_15_2026-11-28_Kaunse-Pops-ho-tum_slide-2of4.png
- PulsePops_15_2026-11-28_Kaunse-Pops-ho-tum_slide-3of4.png
- PulsePops_15_2026-11-28_Kaunse-Pops-ho-tum_slide-4of4.png
